Hi Everyone,
Recently I added a line of anti-wrinkle skin care products to my client list. For the first half of my career I refused to work on CPGs even if they weren't true CPGs like cosmetics. I prefered working on,what I considered more challenging, things like automotive, financial services, spirits, consumer electronics and technology. However, as I advanced through the ranks of account planning the inevitable happened - dog food, frozen veggies and things like soap. I found out I LOVED DOING IT! I even fell in love with marketing umbrellas!
So, somewhere along the line I built my core competancy in understanding the consumer behavior of females - especially millenial moms and boomer parents. And one day a cosmetics brand fell in the lap of this (former) beer loving, football fanatic manly man. I am excited about it. I would like to take everyone through my journey of marketing cosmetics and hopefully give some helpful tips (on the subject) along the way. Yesterday I finished up a round of focus groups (FLA & NYC). I will share my thoughts about them tomorrow.
Meanwhile, please visit my client's (new family's) website:
http://www.rejuvbycaci.com/
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From what I'm learning, ReJuv by CACI sounds like an awesome project. And my girlfriend said that she loves "the way it feels."
ReplyDeleteJohn